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Marketing Strategies for YOU
There are three dimensions to a market strategy: * Where to play – a rigorous analysis of emerging and existing markets, future profit streams and competitive intensity, leading to choices of which...
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Role of computers in Marketing
I was speaking with a marketer who was very successful WITHOUT using the internet or any sort of electronic device at all! In my mind I was thinking if you let me work with you, I’d make you a...
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Religion in Marketing
This may be a tough read for some of you who aren’t really into marketing.. Religion is a major cultural variable and has significant if not always apparent effects on marketing strategy, for example...
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5 Secrets Customers will not tell you
I think that there are not entrepreneurs who will not like to know what the customers for their business think about them. However, that thinking in most of the cases is their own secret that will be...
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Major Factors that influence consumers
When purchasing any product, a consumer goes through a decision process. This process consists of up to five stages; problem recognition, information search, evaluation of alternatives, purchase...
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Marketing Tips for small business owners
Marketing Tips for small business owners: 1. Create a calendar for customers with your shop’s name and address on it. 2. Print the products you sell or services offered on the back of your business...
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